Shoppers in the UK were asked to pick which of these statements on shopping for brands they most agreed with. This compares responses from female shoppers to male.
Men
Women
60%
67%
34%
27%
61%
54%
36%
43%
I’m more likely to buy something if it’s on promotion, even if it’s not my usual brand
I always stick to the brands I know and like, regardless of price
I’m willing to spend time hunting down the particular brands or products I want
If I can’t find a product or brand easily, I’m not willing to spend time hunting it down and will just choose whatever is available
