Level of AI integration at UK journalists' main news outlet – by ownership

Private/commercial media are more likely to have at least some limited AI integration than publicly owned media, but few have full or extensive integration.

gen_nr_use. To what extent is AI technology integrated into the newsroom processes at your main employer's news outlet? ownership_newsroom. What is the ownership structure of the main news outlet you work for? Base: Private/commercial media = 472, Publicly owned media = 87. Note: Excluding those that said they 'don't know' the level of AI integration.
Source: 'AI adoption by UK journalists and their newsrooms: Surveying applications, approaches, and attitudes', published in November 2025.

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Reuters