Proportion of users who trust a brand plotted against the proportion who think all/most of what they publish is news

There is a moderate correlation between the proportion of users who trust a news brand and the proportion who think most of what they publish is news – highlighting the link between core news output and legitimacy.

Q6_2018_trust. How much do you trust or distrust news from the following brands? DNR_Q5_news. You said you accessed these brands for any purpose in the last week … How much of what each brand publishes would you consider to be news? Base: Those who used a brand for any purpose in the last week, ranging from 73 to 1,234.
Source: Changing definitions of news in a digital environment: How the public defines news across six countries
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