All US adults
18-34
35-49
50-64
65+
YouTube
44
53
49
41
31
Spotify
27
45
29
18
10
Pandora
25
21
30
28
22
Amazon Prime Music
24
19
30
25
20
Apple Music
12
16
13
9
7
iHeartRadio
12
8
14
15
10