Almost all sales growth from the nation's leading cereal brands came from price increases as consumers bought fewer boxes in the past year.
| Private label | $640M | 18.9% | |
|---|---|---|---|
| Honey Nut Cheerios | General Mills | $576M | 0.5% |
| Cinnamon Toast Crunch | General Mills | $555M | 7.3% |
| Cheerios | General Mills | $524M | 8% |
| Frosted Flakes | Kellogg | $488M | 10.8% |
| Honey Bunches of Oats | Post | $429M | 7.3% |
| Lucky Charms | General Mills | $324M | 2.7% |
| Froot Loops | Kellogg | $318M | 7.5% |
| Fruity Pebbles | Post | $294M | 9.5% |
| Frosted Mini Wheats | Kellogg | $225M | 1.1% |
| Special K | Kellogg | $192M | 7.5% |
| Life | Quaker | $183M | −2.9% |
| Raisin Bran | Kellogg | $176M | 11.7% |
| Reeses Puffs | General Mills | $167M | −6.3% |
| Cocoa Pebbles | Post | $165M | 18.9% |
| Cap N Crunch | Quaker | $161M | 6.7% |
| Rice Krispies | Kellogg | $145M | 43.2% |
| Special K Red Berries | Kellogg | $141M | 6.2% |
| Raisin Bran Crunch | Kellogg | $141M | 17.2% |
| Corn Flakes | Kellogg | $139M | 17.5% |
