Proportion of journalists who always/often use newsroom analytics by media background

Journalists working for internet native media are more likely than those working for print media to use newsroom analytics, and twice as likely as those working for broadcasters.

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tech1_A. Please tell me how frequently you use the following technologies for journalistic purposes. Technology that tracks and analyses information about the characteristics and behavior of online audiences (such as which stories they read and for how long). Examples of tools that do this include Chartbeat, Parse.ly, and Google Analytics. Base: Internet native = 145, Broadcast = 160, Print = 545.

Source: 'UK journalists in the 2020s: Who they are, how they work, and what they think', published in April 2025.