Metric CategoryTraffic
Metric NameNew Visits (thousands)
Actual Value110
Monthly Plan120
% Diff Monthly Plan−8.3
% Diff from Last Year2.8
Year-to-Date Actual Value230
Year-to-Date Plan or Average240
% Diff Last YTD−4.2
Metric CategoryTraffic
Metric NameUnique Visitors (thousands)
Actual Value88
Monthly Plan95
% Diff Monthly Plan−7.4
% Diff from Last Year1.1
Year-to-Date Actual Value183
Year-to-Date Plan or Average185
% Diff Last YTD−1.1
Metric CategoryLeads
Metric NameNew Leads
Actual Value3,900
Monthly Plan4,200
% Diff Monthly Plan−7.1
% Diff from Last Year10.0
Year-to-Date Actual Value8,400
Year-to-Date Plan or Average8,600
% Diff Last YTD−2.3
Metric CategoryLeads
Metric NameLead Conversion Rate (%)
Actual Value4
Monthly Plan4
% Diff Monthly Plan0.0
% Diff from Last Year6.1
Year-to-Date Actual Value4
Year-to-Date Plan or Average4
% Diff Last YTD0.0
Metric CategoryConversions
Metric NameTotal Conversions
Actual Value1,650
Monthly Plan1,750
% Diff Monthly Plan−5.7
% Diff from Last Year8.0
Year-to-Date Actual Value3,360
Year-to-Date Plan or Average3,350
% Diff Last YTD0.3
Metric CategoryConversions
Metric NameConversion Rate (%)
Actual Value1
Monthly Plan1
% Diff Monthly Plan0.0
% Diff from Last Year5.0
Year-to-Date Actual Value3
Year-to-Date Plan or Average3
% Diff Last YTD0.0
Metric CategoryCosts
Metric NameCost per Lead ($)
Actual Value55
Monthly Plan50
% Diff Monthly Plan10.0
% Diff from Last Year−8.0
Year-to-Date Actual Value53
Year-to-Date Plan or Average50
% Diff Last YTD5.3
Metric CategoryCosts
Metric NameCost per Acquisition ($)
Actual Value260
Monthly Plan250
% Diff Monthly Plan4.0
% Diff from Last Year3.2
Year-to-Date Actual Value255
Year-to-Date Plan or Average240
% Diff Last YTD4.2
Metric CategoryEngagement
Metric NamePages per Session
Actual Value5
Monthly Plan5
% Diff Monthly Plan0.0
% Diff from Last Year−1.0
Year-to-Date Actual Value10
Year-to-Date Plan or Average10
% Diff Last YTD0.0
Metric CategoryEngagement
Metric NameAverage Session Duration (minutes)
Actual Value2.0
Monthly Plan3.0
% Diff Monthly Plan−33.3
% Diff from Last Year−3.5
Year-to-Date Actual Value2.5
Year-to-Date Plan or Average5.0
% Diff Last YTD−23.0
Metric CategoryQuality
Metric NameOn-Time Payments (%)
Actual Value91.0
Monthly Plan91.0
% Diff Monthly Plan0.0
% Diff from Last Year−0.9
Year-to-Date Actual Value90.9
Year-to-Date Plan or Average91.3
% Diff Last YTD−0.6
Table with 9 columns and 11 rows.
TrafficNew Visits (thousands)110120−8.32.8230240−4.2
TrafficUnique Visitors (thousands)8895−7.41.1183185−1.1
LeadsNew Leads3,9004,200−7.110.08,4008,600−2.3
LeadsLead Conversion Rate (%)440.06.1440.0
ConversionsTotal Conversions1,6501,750−5.78.03,3603,3500.3
ConversionsConversion Rate (%)110.05.0330.0
CostsCost per Lead ($)555010.0−8.053505.3
CostsCost per Acquisition ($)2602504.03.22552404.2
EngagementPages per Session550.0−1.010100.0
EngagementAverage Session Duration (minutes)2.03.0−33.3−3.52.55.0−23.0
QualityOn-Time Payments (%)91.091.00.0−0.990.991.3−0.6