Metric Category | Traffic |
---|---|
Metric Name | New Visits (thousands) |
Actual Value | 110 |
Monthly Plan | 120 |
% Diff Monthly Plan | −8.3 |
% Diff from Last Year | 2.8 |
Year-to-Date Actual Value | 230 |
Year-to-Date Plan or Average | 240 |
% Diff Last YTD | −4.2 |
Metric Category | Traffic |
Metric Name | Unique Visitors (thousands) |
Actual Value | 88 |
Monthly Plan | 95 |
% Diff Monthly Plan | −7.4 |
% Diff from Last Year | 1.1 |
Year-to-Date Actual Value | 183 |
Year-to-Date Plan or Average | 185 |
% Diff Last YTD | −1.1 |
Metric Category | Leads |
Metric Name | New Leads |
Actual Value | 3,900 |
Monthly Plan | 4,200 |
% Diff Monthly Plan | −7.1 |
% Diff from Last Year | 10.0 |
Year-to-Date Actual Value | 8,400 |
Year-to-Date Plan or Average | 8,600 |
% Diff Last YTD | −2.3 |
Metric Category | Leads |
Metric Name | Lead Conversion Rate (%) |
Actual Value | 4 |
Monthly Plan | 4 |
% Diff Monthly Plan | 0.0 |
% Diff from Last Year | 6.1 |
Year-to-Date Actual Value | 4 |
Year-to-Date Plan or Average | 4 |
% Diff Last YTD | 0.0 |
Metric Category | Conversions |
Metric Name | Total Conversions |
Actual Value | 1,650 |
Monthly Plan | 1,750 |
% Diff Monthly Plan | −5.7 |
% Diff from Last Year | 8.0 |
Year-to-Date Actual Value | 3,360 |
Year-to-Date Plan or Average | 3,350 |
% Diff Last YTD | 0.3 |
Metric Category | Conversions |
Metric Name | Conversion Rate (%) |
Actual Value | 1 |
Monthly Plan | 1 |
% Diff Monthly Plan | 0.0 |
% Diff from Last Year | 5.0 |
Year-to-Date Actual Value | 3 |
Year-to-Date Plan or Average | 3 |
% Diff Last YTD | 0.0 |
Metric Category | Costs |
Metric Name | Cost per Lead ($) |
Actual Value | 55 |
Monthly Plan | 50 |
% Diff Monthly Plan | 10.0 |
% Diff from Last Year | −8.0 |
Year-to-Date Actual Value | 53 |
Year-to-Date Plan or Average | 50 |
% Diff Last YTD | 5.3 |
Metric Category | Costs |
Metric Name | Cost per Acquisition ($) |
Actual Value | 260 |
Monthly Plan | 250 |
% Diff Monthly Plan | 4.0 |
% Diff from Last Year | 3.2 |
Year-to-Date Actual Value | 255 |
Year-to-Date Plan or Average | 240 |
% Diff Last YTD | 4.2 |
Metric Category | Engagement |
Metric Name | Pages per Session |
Actual Value | 5 |
Monthly Plan | 5 |
% Diff Monthly Plan | 0.0 |
% Diff from Last Year | −1.0 |
Year-to-Date Actual Value | 10 |
Year-to-Date Plan or Average | 10 |
% Diff Last YTD | 0.0 |
Metric Category | Engagement |
Metric Name | Average Session Duration (minutes) |
Actual Value | 2.0 |
Monthly Plan | 3.0 |
% Diff Monthly Plan | −33.3 |
% Diff from Last Year | −3.5 |
Year-to-Date Actual Value | 2.5 |
Year-to-Date Plan or Average | 5.0 |
% Diff Last YTD | −23.0 |
Metric Category | Quality |
Metric Name | On-Time Payments (%) |
Actual Value | 91.0 |
Monthly Plan | 91.0 |
% Diff Monthly Plan | 0.0 |
% Diff from Last Year | −0.9 |
Year-to-Date Actual Value | 90.9 |
Year-to-Date Plan or Average | 91.3 |
% Diff Last YTD | −0.6 |
Traffic | New Visits (thousands) | 110 | 120 | −8.3 | 2.8 | 230 | 240 | −4.2 |
---|---|---|---|---|---|---|---|---|
Traffic | Unique Visitors (thousands) | 88 | 95 | −7.4 | 1.1 | 183 | 185 | −1.1 |
Leads | New Leads | 3,900 | 4,200 | −7.1 | 10.0 | 8,400 | 8,600 | −2.3 |
Leads | Lead Conversion Rate (%) | 4 | 4 | 0.0 | 6.1 | 4 | 4 | 0.0 |
Conversions | Total Conversions | 1,650 | 1,750 | −5.7 | 8.0 | 3,360 | 3,350 | 0.3 |
Conversions | Conversion Rate (%) | 1 | 1 | 0.0 | 5.0 | 3 | 3 | 0.0 |
Costs | Cost per Lead ($) | 55 | 50 | 10.0 | −8.0 | 53 | 50 | 5.3 |
Costs | Cost per Acquisition ($) | 260 | 250 | 4.0 | 3.2 | 255 | 240 | 4.2 |
Engagement | Pages per Session | 5 | 5 | 0.0 | −1.0 | 10 | 10 | 0.0 |
Engagement | Average Session Duration (minutes) | 2.0 | 3.0 | −33.3 | −3.5 | 2.5 | 5.0 | −23.0 |
Quality | On-Time Payments (%) | 91.0 | 91.0 | 0.0 | −0.9 | 90.9 | 91.3 | −0.6 |