GB: How has the 'Boots Everyday' range impacted the brand's Value perception amongst Britons?
Boots' Current Customer and Value scores between 1 August 2022 and 30 January 2023
31
Jul
7
Aug
14
21
28
4
Sep
11
18
25
2
Oct
9
16
23
30
6
Nov
13
20
27
4
Dec
11
18
25
1
Jan
8
15
22
29
10
12
14
16
18
20
22
24
26
28
30
32
34
36
38
40
42
44
46
48
50
Value
Current Customer
'Boots Everyday' value range launched
Boots adds 60 new lines to its value range
Current Customer
Value