Why Moviegoing Streamers Opt to Stay at Home

Survey Q: Which of these are reasons why you might prefer to watch a new movie at home on a streaming service rather than at a theater?

(Please use a modern browser to see the interactive version of this visualization)

Source: Roku/NRG; Chart: Variety Intelligence Platform

Note: “Moviegoing streamers” includes streaming viewers who have seen a film in the cinema over the last year; fielded January 2024 among U.S. consumers 18-64; weighted to reflect age, gender and ethnicity

For more data, visit