Proportion that see news labelled as being made using generative AI

On average across six countries, only a small fraction of people that use news on a daily basis say that they see labelled generative AI news daily.

AI_news_labelling_seen. How often, if at all, do you see labels or disclaimers indicating that a news story was made entirely or partly using (generative) AI? DNR_Q1b_NEW. Typically, how often do you access news? Base: Total sample across Argentina, Denmark, France, Japan, the UK, the USA = 12,217.
Source: Generative AI and news report 2025: How people think about AI’s role in journalism and society

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Reuters