Publisher perceptions about whether misinformation and the expansion of AI-generated content will strengthen or weaken news media

Around half of the media leaders we surveyed think this new environment will strengthen news media

Q9. On balance, do you think audience concerns over the distribution of fake/inaccurate news as well as the emergence of 'AI slop' – online and through platforms – weaken or strengthen the position of news media? Base =273
Source: Journalism, media, and technology trends and predictions 2026

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Reuters