Regional supermarket, e.g., Food Lion, HEB, Hy-Vee, Publix, Raley’s, Weis, Wegmans; Big-box discounter, e.g., Target, Walmart; Hard discounter, e.g., Aldi, Lidl, Save A Lot; Natural/organic supermarket, e.g., Sprouts, Whole Foods * Share may not add up to 100% as not all retail formats are shown.