Consumer Awareness of Celebrity Deepfake Harms

Survey Q: Which, if any, of the following kinds of misuse that can result from deepfakes or AI content featuring a celebrity, such as a famous actor or music artist, are you aware of?

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Source: Variety Intelligence Platform/SmithGeiger, November 2024; note: fielded Oct. 28-Nov. 2 among U.S. adults 18-64 (n=2,019); respondents could select all that applied; questionnaire informed users that generative AI enables some harmful uses of a person’s name, image, likeness (their face or voice), such as through deepfakes that spread online (e.g., social media)