Getting products on recommended lists
Increased fee pressure from B/Ds (e.g., revenue sharing, platform fees, strategic partner programs)
Low-cost product alternatives (e.g., passive ETFs)
Advisors increasingly outsourcing investment decision-making (e.g., home office/third-party strategists)
Differentiating product offerings
Differentiating wholesalers
Building predictive analytics to uncover opportunities
Developing high-impact value-add initiatives
Growing complexity of retail products
Advisors taking more control over portfolio construction (e.g., rep as portfolio manager)