Not
a Challenge
Moderate
Challenge
Major
Challenge
Getting products on recommended lists
6%
26%
68%
Increased fee pressure from B/Ds (e.g., revenue sharing, platform fees, strategic partner programs)
32%
65%
Low-cost product alternatives (e.g., passive ETFs)
13%
30%
57%
Advisors increasingly outsourcing investment decision-making (e.g., home office/third-party strategists)
15%
31%
54%
Differentiating product offerings
6%
45%
48%
Differentiating wholesalers
16%
45%
39%
Building predictive analytics to uncover opportunities
19%
42%
39%
Developing high-impact value-add initiatives
26%
45%
29%
Growing complexity of retail products
43%
43%
13%
Advisors taking more control over portfolio construction (e.g., rep as portfolio manager)
32%
61%
6%