All
18-24
25-34
35-44
45-54
55+
Visible signs of product quality
55
51
53
52
58
58
Clear information about product freshness/safety
52
53
55
54
46
51
Reputation of the retailer
32
29
30
29
29
36
Trust in the brand/manufacturer
31
36
30
31
26
31
Price
27
36
30
30
26
22
Recommendations from others
10
16
15
11
7
7
Other
1
1
1
1
2
2
Don't know
6
10
4
6
7
4
NA - Nothing would convince me to purchase products without use-by dates
11
8
9
12
15
11