Younger business owners most likely to invest in 2024

Survey question: Do you plan to make any of the following investments in your business in 2024? Select all that apply.

Sample: 3,583 US adults (age 18+) who get some or all of their income from small business ownership, including: 316 Gen Z respondents; 1868 Millennial respondents; 1,036 Gen X respondents; and 363 Baby Boomer respondents
Source: Intuit QuickBooks "Entrepreneurship in 2024" Report. Online survey of 4,583 US adults with income from employment or self-employment, commissioned by Intuit QuickBooks in December 2023. Embed
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