Charles & Keith: consumer impression and purchase consideration scores rise sharply, after TikToker shamed for calling it a luxury brand invited to tour headquarters

Buzz (Net score): Over the past two weeks, have you heard something positive/negative about Charles & Keith?
WOM Exposure (% Yes): Have you talked about Charles & Keith with friends and family in the past two weeks?
Impression (Net score): Do you have a positive/negative impression of Charles & Keith?
Consideration (% Yes): Would you consider buying from Charles & Keith, the next time you are purchasing fashion retail?