Proportions of UK journalists who say their main news outlet has established protocols or guidelines for various AI issues

Around 40% of journalists say their main news outlet has established protocols or guidelines for most issues but protocols or guidelines around bias and fairness are less widespread.

ethical_protocols. Has the main news outlet you work for established protocols or guidelines for addressing any of the following issues relating to AI? Base: 779. Note: Excluding those that said they 'don't know' whether there are protocols or guidelines.
Source: 'AI adoption by UK journalists and their newsrooms: Surveying applications, approaches, and attitudes', published in November 2025.

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Reuters