Consumer Awareness of High-Profile Celebrity Deepfake Incidents

Survey Q: Below is a list of specific AI-enabled content featuring a celebrity or public figure’s likeness. Which, if any, were you aware had happened?

(Please use a modern browser to see the interactive version of this visualization)

Source: Variety Intelligence Platform/SmithGeiger, November 2024; note: fielded Oct. 28-Nov. 2 among U.S. adults 18-64 (n=2,019; 18-24 n=308; 25-34 n=458; 35-44 n=414; 45-54 n=422; 55-64 n=417); respondents could select all that applied; questionnaire informed users that generative AI enables some harmful uses of a person’s name, image, likeness (their face or voice), such as through deepfakes that spread online (e.g., social media)