Percent overall in each country who say it is very or extremely important to know about these characteristics of the background of reporters
IMPTKNOW_GENDER. Now thinking about the people who report the news, how important is it for you to know each of the following when you decide which outlets to get news from? Their gender. IMPTKNOW_RELIGION. Their religion. IMPTKNOW_RACE. Their race [In India: Their caste]. IMPTKNOW_POL. Their political leaning. Base: Total sample in each country: Brazil = 2,050, India = 2,015, UK= 2,000, US = 1,987. Note: Responses of ‘somewhat important’, ‘not important at all’, and ‘haven’t thought about it’ are excluded.