Awareness advancers: Which brands are most likely to be considered once Americans know about them?
Conversion rate (CVR) = Consideration divided by aided awareness among US gen pop.
Ranked by % difference with industry (Consideration CVR minus Industry average CVR, divided by Industry average CVR).
| 1 | Amazon | Online brands | 84 | 24 | 243 |
|---|---|---|---|---|---|
| 2 | Walmart | Retail | 66 | 20 | 226 |
| 3 | Toyota | Car brands | 41 | 13 | 222 |
| 4 | YouTube | Online Brands | 70 | 24 | 188 |
| 5 | Netflix | Cable & streaming | 44 | 16 | 182 |
| 6 | BAND-AID® Brand | Drugs & medical | 50 | 18 | 174 |
| 7 | Amazon Prime | Online brands | 66 | 24 | 171 |
| 8 | Samsung | Consumer electronics | 53 | 20 | 168 |
| 9 | Online brands | 65 | 24 | 164 | |
| 10 | Tylenol | Drugs & medical | 47 | 18 | 159 |
| 11 | Online brands | 63 | 24 | 157 | |
| 12 | Home Depot | Retail | 49 | 19 | 154 |
| 13 | Visa | Payment | 26 | 11 | 149 |
| 14 | Dawn | Household & personal | 64 | 26 | 148 |
| 15 | Nature Made | Drugs & medical | 45 | 18 | 146 |
| 16 | PowerBall | Lottery & gambling | 45 | 19 | 143 |
| 17 | Mega Millions | Lottery & gambling | 45 | 19 | 142 |
| 18 | Amazon Prime Video | Cable & streaming | 38 | 16 | 141 |
| 19 | Lowe's | Retail | 47 | 19 | 141 |
| 20 | Apple Watch | Fashion | 33 | 14 | 139 |
