Average Conversion Rate (%) by Category (US, Google Play)

70.5
54.7
48.3
45.7
45.4
45
40.6
37.6
36.8
36.8
36.6
35.4
34.6
33.1
32.1
30.9
30.8
30.4
30
27.7
27.5
27.3
26.8
26.8
25.9
23.2
23.1
21.9
20.9
20.6
20.4
20
19.8
19.7
19.3
18.5
18.3
17.5
16.7
16.7
15.9
15.3
14.3
13.7
10.5
10
8.3
7.3
Auto & Vehicles
Events
Communication
Maps & Navigation
Books & Reference
Games - Music
Games - Educational
Medical
Business
Tools
Parenting
Social
Music & Audio
Productivity
House & Home
Photography
Lifestyle
Education
Beauty
Shopping
Weather
AVERAGE
Personalization
Art & Design
Video Players
Health & Fitness
Games - Sports
Sports
Travel and Local
Games - Racing
Games - Trivia
Dating
News & Magazines
Finance
Games - Casino
Food & Drink
Games - Action
Entertainment
Games - Puzzle
Games - Simulation
Games - Arcade
Games - Role playing
Games - Casual
Games - Adventure
Games - Word
Games - Strategy
Games - Card
Games - Board