Publisher expectations around the revenue they can expect from AI platforms in three years' time

Most of the publishers surveyed (69%) expect licensing of content to AI platforms (or revenue share on things like ads) to be a minor or significant source of revenue

Q8. When it comes to possible licensing deals with AI companies around news content IP (intellectual property), how significant do you think the money will be to your company in, say, three years’ time? Choose one. Base = 272
Source: Journalism, media, and technology trends and predictions 2026

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Reuters