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Complexity to serve rank (5=highest)
Perception of US brands (higher number=more positive)
Our model uses three measures to chart the potential value and priority of the top six markets for most US brands:

1. Weighted score of consumers' perception of US brands (Y-axis)

2. Rank of complexity to serve (shipping cost, import effort, etc.) from our data & experience (X-axis)

3. 2023 projected value of cross-border ecommerce market in comparison to the US (size of bubbles)