Sum of Total Daily Average Video Watch Time on Top 5 SVOD vs. Social Media Platforms, by Generation

In hours per day spent watching video on top* platforms, among users

Source: MIDG, 2024; note: data collected in March of each year; includes time spent watching among platform users; social video includes TikTok, Facebook, Instagram, YouTube, Discord; SVOD includes Netflix, Hulu, Apple TV+, Max, Amazon Prime Video; Hulu includes time spent with Hulu With Live TV; *Data displays only top five platforms in each category (SVOD or social media) out of the total measured by MIDG; platforms selected as top 5 based on calculating a platform’s total number of video engagements multiplied by total time spent with video per month in March 2024; we chose to compare top 5 platforms rather than all measured to create a more even comparison; with all platforms included, social media platforms outnumbered SVOD