How useful do people across markets find social media influencers for information on fashion and food?

How useful, if at all, do you think that social media influencers are as sources of information on the following topics? Please select one option for each row. Displaying results for users who find influencers' information on clothing/fashion and food/drink USEFUL (% of respondents from each market)

Displaying results for net: useful: either very useful or somewhat useful
YouGov 2022
YouGov Surveys: Serviced | May 2024