Campaigns focus social media on three states

Looking at the top five states each campaign is targeting with social media ads, both campaigns have focused efforts on the same three: California, Florida and Pennsylvania. Biden is also focusing on New York and Michigan, while Trump's top five includes Texas and Ohio.

Data comes from ad buys between June 1 and Sept. 13, 2020.
This chart has been updated to correct the Biden campaign's spending figures, which were inaccurate due to a data collection error.
Chart: The Conversation, CC-BY-ND Source: Illuminating 2020 Project, Syracuse University Get the data