46% of consumers across markets say they buy equal amounts branded and generic food and drink items
For the following kinds of products, do you generally prefer to buy branded or generic products (e.g., a bottle of Coca-Cola/Pepsi vs. a store own brand bottle of cola)? (%)
Mostly branded products
Equal amounts branded and generic
Mostly generic products
Don't know
N/A - I do not buy this
Technology products (e.g., headphones, mobile accessories, etc.)