Buzz and Quality scores increase with LEGO collaboration

Buzz: Over the past two weeks, which of the following brands have you heard something POSITIVE/ NEGATIVE about (whether in the news, through advertising, or talking to friends and family)? (% of US adults who selected 'Fortnite')

Quality: Which of the following brands do you think represents GOOD/POOR quality? (% of US adults who selected 'Fortnite')

1-week moving average
YouGov 2022
YouGov BrandIndex - Dec 6 to Dec 17, 2023