What is the most important reason for wanting to move to a new community, city or town? — Better cost of living

% nationally and in the community types who said that a better cost of living is the most important reason for wanting to move. Asked to those who have not moved in the last 10 years, but want to move.

Chart: American Communities ProjectSource: American Communities Project/Ipsos Fragmentation Study, 2024, using Ipsos’ probability-based KnowledgePanel® from June 14–July 1, 2024. The poll is based on a sample of 1,231 Americans who have not moved in the last ten years, but want to move.Get the dataDownload imageCreated with Datawrapper