| £m | change (£m) | change (%) | ||||
| Total Category | 3708.6 | 10.4 | 0.3% | |||
| Total Own Label | 843.5 | −75.7 | −8.2% | |||
| 2024 | 2023 | |||||
| 1 | 1 | Felix | Nestlé Purina | 320.1 | −13.6 | −4.1% |
| 2 | 2 | Whiskas | Mars | 274.5 | 18.6 | 7.3% |
| 3 | 3 | Pedigree | Mars | 197.0 | −2.8 | −1.4% |
| 4 | 4 | Good Boy | Spectrum Brands | 160.9 | 13.6 | 9.3% |
| 5 | 5 | Gourmet | Nestlé Purina | 148.9 | 5.0 | 3.5% |
| 6 | 6 | Sheba | Mars | 123.5 | 9.8 | 8.6% |
| 7 | 8 | Harringtons | Inspired Pet Nutrition | 107.2 | 7.2 | 7.2% |
| 8 | 9 | Butchers | Inspired Pet Nutrition | 104.7 | 5.7 | 5.7% |
| 9 | 7 | Bakers | Nestlé Purina | 98.4 | −4.7 | −4.5% |
| 10 | 10 | One | Nestlé Purina | 84.3 | 5.6 | 7.1% |
| 11 | 13 | Lily'S Kitchen | Nestlé Purina | 73.0 | 9.2 | 14.4% |
| 12 | 11 | Winalot | Nestlé Purina | 72.0 | 0.4 | 0.5% |
| 13 | 12 | Catsan | Mars | 70.2 | 1.9 | 2.7% |
| 14 | 14 | Webbox | Pets Choice | 61.1 | −0.3 | −0.4% |
| 15 | 16 | Dreamies | Mars | 57.0 | 6.2 | 12.3% |
| 16 | 15 | Go Cat | Nestlé Purina | 53.7 | −1.6 | −2.8% |
| 17 | 18 | Wagg | Inspired Pet Nutrition | 48.5 | 3.9 | 8.7% |
| 18 | 17 | Iams | Spectrum Brands | 45.0 | 0.2 | 0.4% |
| 19 | 19 | Cesar | Mars | 38.4 | 0.5 | 1.2% |
| 20 | 20 | Naturo | Mackle Petfoods | 35.3 | 3.3 | 10.1% |