Consumer Interest in Foreign-Language Content Localized With AI

Survey Q: Generative AI tools can be used to create new synthetic voices or replicate the sound of a specific person’s voice. If AI could take a movie or show produced in a foreign language and seamlessly dub it to your native language, how likely would you be to watch content originally filmed in the other language?

More likely
No difference
Less likely
Dubbed into my native language and perfectly lip-synced so actors’ mouth movements match the dialogue
47%
27%
26%
Dubbed into my native language using AI voices that sound just like the voices of the original actors
43%
29%
29%
Dubbed into my native language using new synthetic AI voices
34%
29%
37%
Source: HarrisX/VIP+, May 2024; n=1,001 U.S. adults 18+