Follower Growth Across Spotify, Instagram, TikTok, and YouTube

Percentage growth in followers and subscribers across Instagram, TikTok, Spotify, and YouTube from January 31 to April 15, 2025, using January 31 as the baseline. The chart shows that the momentum around “Don’t Wait Up” extended beyond streaming, with the strongest follower growth appearing on Instagram and TikTok.

Source: Chartmetric Fanbase Compare, downloaded on April 5, 2026. Cleaning: The dataset was filtered to include only observations between January 31, 2025 and April 15, 2025. Calculation: January 31, 2025 was used as the baseline date for all platforms. Growth was calculated using the formula (current value - baseline value) / baseline value, then expressed as a percentage. Values were rounded to two decimal places. Interpretation: This chart compares relative growth rather than total audience size. Using percentage change makes it possible to see how quickly each platform grew after the breakout, even though the starting audience size was different on each service.
Chart: Eduardo Williams T.Source: ChartmetricCreated with Datawrapper