Streaming Users Planning to Downgrade, by Income

Survey Q: Do you expect to downgrade a paid streaming subscription to a less expensive ad-supported tier in the next month?

FOR MORE DATA, VISIT Variety
Source: SmithGeiger for Variety Intelligence Platform
note: DATA FIELDED DECember 2022; BASE: Under $50K (N=1,059), $50K-$100K (N=600), $100K+ (N=341)