When was the last time you purchased something from a Black-owned business?
Black Small Businesses
Non-Black Small Businesses
Within the last month
37%
13%
Within the last 3 months
21%
12%
Within the last 6 months
14%
8%
Within the last year
11%
7%
I have not purchased anything from a Black-owned business in the last year
4%
19%
I don’t know
13%
42%
Sample: 309 Black small business owners and decision-makers and 1,000 non-Black small business owners and decision-makers (age 18+)
Source: 2025 Intuit QuickBooks Black History Month Survey. Online survey of 309 Black small business owners and decision-makers and 1,000 non-Black small business owners and decision-makers throughout Canada. Commissioned by Intuit QuickBooks and completed in February 2025.
