Sports business leaders’ outlook on their own industry has risen significantly over the past three months to 32%, according to the MarketCast Sports Poll, a longtime monthly survey covering more than 2,000 senior-level executives. The survey’s “net optimism” index — the percent of respondents who feel optimistic minus those who are pessimistic — plummeted to 2% in March and June,
the lowest level in the survey’s nearly 18-year history.
Optimistic . Pessimistic . Net