Retail favorites see third straight year of outperformance

Annual price change of Goldman Sachs’ regularly rebalanced basket of stocks most popular with retail traders and the S&P 500.

(Please use a modern browser to see the interactive version of this visualization)

Note: GS Retail Favorites basket consists of US equities that most popular among retail communities measured by retail flow data, according to Goldman Sachs. The basket is rebalanced quarterly.

Source: Goldman Sachs