Many Still Haven't Paid to Listen to a Podcast

Respondents were asked if they'd ever paid or donated money to access or listen to a podcast

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Source: Exclusive Maru/Matchbox data for VIP+

Note: Among 803 U.s. consumers age 18+ who said they listen to podcasts; survey fielded 12/17/21; q="Have you ever paid or donated money to access or listen to a podcast?"