Most of the media leaders we surveyed are worried about the potential decline of referrals from search in 2025

Up to 74% of our respondents say they are somewhat or extremely worried about the potential decline of referrals from search in the year ahead.
Data from a survey of over 300 media leaders in 51 countries for 'Journalism, media and technology trends and predictions 2025'.

Q5. To what extent, if at all, is your company worried about possible declines in referral traffic from search engines this year? Base = 303.
Source: 'Journalism, media and technology trends and predictions 2025'.

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Reuters