Share of PR professionals who say they plan to explore generative AI in their workflow
Surveys of at least 1,000 PR professionals conducted in March and November 2023
Arrow chart showing that the share of PR professionals who say they are already using generative AI in their workflow increased from 28% in the March 2023 survey to 64% in the November 2023 survey. The share who said they are not planning to explore generative AI decreased from 15% to 5% in that same period.
