Shoppers coming to Amazon from ChatGPT are more likely to convert
Amazon purchase rates based on last app/site visited (Black Friday weekend 2025)
Bar chart showing Amazon purchase rates based on last app or site visited before Amazon during Black Friday weekend 2025. ChatGPT users have the highest purchase rate at 12%, followed by TikTok at 11% and YouTube at 10%. Facebook, Snapchat, and Google all show 7% purchase rates, while Instagram has the lowest at 6%.
