What is it? | Professional social network | Business news and views from and to users |
Where is it available? | Anyone can sign up for LinkedIn | All LinkedIn users can follow LinkedIn News for updates |
How much does it cost readers? | Nothing, unless you want the premium version | Free to all users |
Audience size? | 700m+ users | 46m |
Publications on board? | Most big name publishers have their own page, as do many journalists | |
Pros for publishers? | Channel to reach industry professionals | Engagement with relevant audience |
Cons for publishers? | Users don’t stay on it all day | No direct financial incentive |