mbackg. How would you describe the background of your main employer, or the main outlet where you work? Which of the following categories is the best fit? tech2_A/B. Please tell us whether these technologies are used in any of the newsrooms you work in. Base: All journalists = 1032, Journalist whose main employer is privately owned = 745, publicly owned = 143. Note: Of the journalists surveyed, up to 22% did not know whether automated text production was used in a newsroom where they work, and up to 34% did not know whether personalized news distribution was used.
Source: 'UK journalists in the 2020s: Who they are, how they work, and what they think', published in April 2025.