How Comfortable Clients Are Interacting On Social Media

Millennials and Gen Z are most likely to read adviser communications on social media.

Gen Z

Millennials

Gen X

Boomers

23%

X

10%

20%

30%

40%

50%

60%

70%

80%

86%

Comfortable w/ advisor following

87%

60%

20%

44%

Facebook

66%

46%

15%

53%

Instagram

50%

30%

6%

42%

YouTube

44%

25%

5%

36%

Twitter

34%

26%

3%

11%

LinkedIn

29%

22%

9%

11%

Pinterest

18%

9%

3%

14%

Not comfortable w/ advisor following

11%

32%

57%

0%

Don't have any social media

2%

8%

23%