Over a quarter of consumers across markets are more likely to buy event tickets if they're offered as 'limited edition'

In each of the following categories, how much more or less likely or unlikely are you to opt for a product/service/offer advertised as "Limited Edition"? For example, a limited edition cola flavor or a limited edition cosmetic shade or a limited time discount offer etc. (% of respondents from 17 markets)

Net: More likely: either much more likely or a little more likely
Net: More unlikely: either much more unlikely or a little more unlikely
YouGov 2022
YouGov Surveys: Serviced | March 2024