Where is it available? | Globally |
How much does it cost readers? | Free |
Audience size | 100m monthly users across the US, 100m monthly users across Europe, 600m daily active users in China |
Number of publications on board | Around 1,000 in the US, hundreds in the UK and hundreds more across Europe |
Big-name publisher examples | The Washington Post, USA Today, BBC, Cosmopolitan, NBC News, Buzzfeed, New York Post, Mail Online, the Sun, Channel 4 News |
What major publications are not available on it? | The New York Times, Financial Times, Wall Street Journal, the Times |
Show me the money | TikTok has a creator fund for individual users. Publishers can run sponsored content on the platform to generate ad revenues. TikTok enables users to insert a link into their page biographies to drive traffic to home websites |
Pros for publishers | Opportunity to reach new audience and let users see a new, fun side of journalism |
Cons for publishers | TikTok success requires a good investment of time to make high-quality video content. Few opportunities to send traffic back to home website. Best known for humour-led videos that may be incompatible with serious news. |