What is it? A video-led social media site that is especially popular among younger people (Gen Z)
Where is it available?Globally
How much does it cost readers?Free
Audience size100m monthly users across the US, 100m monthly users across Europe, 600m daily active users in China
Number of publications on boardAround 1,000 in the US, hundreds in the UK and hundreds more across Europe
Big-name publisher examplesThe Washington Post, USA Today, BBC, Cosmopolitan, NBC News, Buzzfeed, New York Post, Mail Online, the Sun, Channel 4 News
What major publications are not available on it?The New York Times, Financial Times, Wall Street Journal, the Times
Show me the moneyTikTok has a creator fund for individual users. Publishers can run sponsored content on the platform to generate ad revenues. TikTok enables users to insert a link into their page biographies to drive traffic to home websites
Pros for publishersOpportunity to reach new audience and let users see a new, fun side of journalism
Cons for publishersTikTok success requires a good investment of time to make high-quality video content. Few opportunities to send traffic back to home website. Best known for humour-led videos that may be incompatible with serious news.