M&S was the grocery brand with the highest Ad Awareness at the end of the 2024 festive season

M&S was the grocery brand with the highest Ad Awareness at the end of the 2024 festive season

Which of the following have you seen an advertisement for in the past TWO WEEKS? (1 week moving average)

01-Nov-24

31-Dec-24

Change

Marks & Spencer

28.4

41.4

13

Tesco

38.4

37.6

−0.8

Sainsbury's

23.1

34.8

11.7

Aldi

30.5

31.3

0.8

ASDA

18.8

30.3

11.5

Morrisons

18.2

26.4

8.2

Lidl

27.3

23.1

−4.2

Iceland

11.6

21.2

9.6

Waitrose

12.2

20.9

8.7

The Co-operative

19.9

15.8

−4.1

Ocado

8.4

7.2

−1.2