Age 18-22
Age 23-38
Age 39-54
Age 55-73
Age 74-91
1.4
1.6
1.8
2
2.2
2.4
2.6
2.8
3
3.2
3.4
3.6
Airbnb
3.3
3.4
2.9
2.3
1.8
Amazon
3
3.1
2.7
2.3
2
App store
3.2
3.2
2.8
2.4
2
Booking.com
3.4
3.4
3.1
2.8
2.2
Ebay
3.2
3.4
3.1
2.8
2.4
Facebook
3.2
3.3
2.6
2.2
1.9
Google
3.5
3.5
3.1
2.8
2.7
IMDB
3
2.9
2.4
2
1.6
Ozbargain
2.8
2.8
2.3
1.8
1.6
ProductReview
3.1
3.4
3.1
3
2.4
Reddit
2.8
2.9
2.3
1.8
1.6
TripAdvisor
3.3
3.5
3.2
3
2.6
Twitter
2.7
2.8
2.3
1.8
1.5
Uber
3.3
3.3
2.7
2.2
1.7
Youtube
3.2
3.3
2.9
2.5
2.2
Zomato
3.1
3
2.5
2
1.6
Sites were rated on the following scale: 1 = none at all, 2 = a little, 3 = a moderate amount, 4 = a lot, 5 = a great deal.