These pie charts depict how funds were spent under the BBBP scheme out of the budgetary allocations and is divided into ‘funding for local initiatives’ and ‘media activities’ like advertising and publicity for the years 2015-16 up to 2018-19. Out of total spending, media spending formed 38.58% in 2015-16, 91.13% in 2016-17, 84.26% in 2017-18 and 68.79% in 2018-19. Other than 2015-16, money spent on media activities is consistently higher than funding for local initiatives.