XR Revenues, by Sector

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Source: Artillery Intelligence, 2023; note: revenues include consumer and enterprise hardware (VR headsets, AR glasses), software (game/in-app purchases, enterprise development platforms), advertising (in-game VR ads, sponsored AR lenses) and commerce enablement (enterprise spending on consumer XR development and distribution); does not include monies from VR camera hardware sales, network data costs, smartphone sales (iPhone to run ARKit apps), developer salaries